Subscription Boxes


A few months ago I decided to sign-up for a sample subscription service called BirchBox. For $10 a month, I receive a small brown & pink box with about 5 beauty product samples. At first, it was the idea of receiving surprise beauty products in the mail that attracted me to the idea. I soon realized that the packaging for these boxes and the product packaging is what I love the most. Here are some photos of the December BirchBox that I received:

BirchBox - Unwrapped from the outer shipping carton.

As you can see, the box is very cute! I love the natural cardboard against the vibrant pink and shimmery gold stripes. It looks like it is wrapped neatly with strips of ribbon. Also, the box is very sturdy, and as I've found, useful for holding lots of other things! I'm using them to separate small art supplies. I just love packaging that can be recycled and used elsewhere!

BirchBox - Opened with greeting on top.

Let's unwrap the goods!

After much anticipation, I dive in. Inside they have covered the gifts with lovely pink tissue paper along with a greeting card that has information about each sample. The card itself is well designed, mimicking the same gold and pink ribbon from the outside of the box.

BirchBox - Unveiled

Finally, I pull back the tissue paper to see what I've been sent. Since this was the December box, they wrapped a perfume & other shampoo samples with some coordinating tissue paper and tied it with a pink ribbon. I love this personal touch. It makes it seem even more special, as you know that someone had to wrap this with tissue paper and tie the ribbon by hand. It also feels like you're unwrapping a second present.

Where have I been?

Evidently, there are a TON of these subscription services out there, each with their own unique packaging. provides user reviews and collects information as to the pricing, images of the boxes and/or the contents, and other info, ranking them according to the user reviews. They have them categorized by type. does the same thing as, but they also list out any coupon codes that the subscription services are offering at the moment.

What kind can you get?

There are art boxes, culinary boxes, kid boxes, baby boxes, fashion boxes, craft boxes... The list goes on! Some have full size products, some are just samples, and as I've discovered with BirchBox, some have a mix of both. BirchBox worked well for me, as it was only $10 a month, and as long as I receive a full size sample once in a while, I might just keep subscribing. Oh, and did I mention that they have a BirchBox for Men? It's $20 a month instead $10, but I'm assuming that is because samples for men are not as plentiful as samples for women.

Who is this for?

Who doesn't like getting gifts in the mail (even if they've paid for it themselves)? And from a design perspective, I think it's kind of neat to see the innovative packaging that is being used for the samples. I'm so used to the typical vials of perfume and little tiny lipsticks that it's nice to see companies choose packaging that not only makes it a little easier to apply the product, but also gives you a little bit more to sample than a paper thin layer of eyeshadow or blush. But that's a whole other blog post! Check out one of these services, even if for only a month. It's a lot of fun!